"We are out in the world fighting battles every
single day and the one place you come home to is a place that is like
your bedroom that is a sanctuary for you," Presley said from her
Los Angeles home."I love the fabrics. The collection shows
versatility, uniqueness and style." Schiavi relocated from Sydney to Los Angeles earlier
this year to work with Presley on the collection which will be released
in Australia in February next year. "I am hands on with this with Bruno," said
Elvis' ex, who also has her own perfume range. I
could never just lend my name and have somebody do all the work for me.
I would feel like I am cheating myself and cheating the consumer."
Schiavi, who was listed in BRW magazine's
young rich list, said he is often approached by celebrities looking to
broaden their markets. He said the most important part of his
endeavors is
feeling a connection with the person he is working with.
"I could have met Priscilla and she could have
been lovely but at the same time, if I didn't think we could work
together, I wouldn't have gone ahead," Schiavi, 33, said.
"Being a global launch, it is a huge challenge
for my company and I have got to make sure this partnership actually
lasts for a long time."
Schiavi is in negotiations with retail outlets
internationally to distribute the Presley Bed Linen collection.
Priscilla
was in Australia, March 2006 to launch the bed linen range. "March is when
I will launch the range," she said.
"And that gives me a chance to meet up with some
friends that I have there too and share what we have created and hope
that they are as excited as we are." The Priscilla Presley Collection will consist of nine
lines, with the bed linen made of fine Egyptian cottons and in a range
of colors from whites to browns, gold and green. One
line was inspired by a favourite pair of Presley's pants.
Priscilla
Presley | Priscilla
on Larry King |Priscilla
Presley Widow | Priscilla
Interview
