Priscilla Presley Bed Linen
The Priscilla Presley Collection will consist of fine Egyptian Bed Linen
AUSTRALIAN businessman Bruno Schiavi has climbed into bed with Priscilla Presley and joined forces with Presley to release a range of bed linen, robes, slippers, towels

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"We are out in the world fighting battles every single day and the one place you come home to is a place that is like your bedroom that is a sanctuary for you," Presley said from her Los Angeles home."I love the fabrics. The collection shows versatility, uniqueness and style." Schiavi relocated from Sydney to Los Angeles earlier this year to work with Presley on the collection which will be released in Australia in February next year. "I am hands on with this with Bruno," said Elvis' ex, who also has her own perfume range. I could never just lend my name and have somebody do all the work for me. I would feel like I am cheating myself and cheating the consumer."

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Schiavi, who was listed in BRW magazine's young rich list, said he is often approached by celebrities looking to broaden their markets. He said the most important part of his endeavors is feeling a connection with the person he is working with. "I could have met Priscilla and she could have been lovely but at the same time, if I didn't think we could work together, I wouldn't have gone ahead," Schiavi, 33, said. "Being a global launch, it is a huge challenge for my company and I have got to make sure this partnership actually lasts for a long time." Schiavi is in negotiations with retail outlets internationally to distribute the Presley Bed Linen collection. Priscilla was in Australia, March 2006 to launch the bed linen range. "March is when I will launch the range," she said. "And that gives me a chance to meet up with some friends that I have there too and share what we have created and hope that they are as excited as we are." The Priscilla Presley Collection will consist of nine lines, with the bed linen made of fine Egyptian cottons and in a range of colors from whites to browns, gold and green. One line was inspired by a favourite pair of Presley's pants.  Priscilla Presley - Dancing with the Stars -  Week 1 Video

 
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