1950s Rock n Roll Fashion was the era of teenage rock n roll fashion for both sexes. Every boy wanted to be like Brando, Dean or Elvis. Every teenage girl wanted to be the bad boys sweetheart.
The 1950s were a transition from the conservatism, restraint and formality of the 1940s, to a freer, looser, more informal style… and the teenager was born. In the early 1950s fashion style adorned women in flowing gowns. The female 1950s fashion icons were movie stars Marilyn Munroe, Liz Taylor and Grace Kelly.
By the mid 1950s kids did not want to look or dress like the parents. They became the driving force behind fashion in the 1950s. Up until that time, clothing trends had largely been set by fashion houses that catered to the adult market and the dress style of young people had simply followed adult fashions.
As cinema, television and rock ‘n’ roll swept the world, the youth market clambered to copy the 1950s Rock n Roll fashions ‘style of the stars’. Teenage fashion quickly developed into a huge industry in its own right. The the ‘Bad Boys” changed the teenage fashion forever. Every teenage boy want to be and dress like Marlon Brando, Jean Dean and/or Elvis Presley. And every teenage girl wanted to be the rock n roll sweetheart
During this period, teenagers also had increased buying power. Affluent parents could now afford to give their teenagers generous pocket-money, much of which was spent on acquiring the latest fashions.
Throughout the decade it became much more acceptable for males to dress ‘for show’ and both sexes became much more fashion conscious. Fifty years later and “Gen Y” Sarah Jessica Parker and Lisa Marie Presley craves for the glamour of 1950s fashion icon style of Marilyn Munroe